The businesses taking advantage of their Google Business Profile are doing it with purpose.

Actively managing and investing to promote their listing directly and indirectly because they know the ROI (return on investment).

When someone is searching for a local business... the discovery rate via Google Search is mind blowing.

Here are a few of the highest percentage categories.

Search Rate %:

Photographers (88%), Landscapers (88%), Gardeners (88%), Tradesmen (87%), Legal (86%), Repairs (85%), Plumbing (84%), HVAC (84%), Locksmiths (84%), Cleaning (84%), Construction (84%), Roofing (84%)

Source

Monthly Median Calls per Industry:

Car Dealerships - 167

Automotive - 68

Pet Services - 67

Dentists - 39

Repairs - 30

Insurance - 21

Storage - 14

Removals - 14

Plumbing - 14

HVAC - 14

Legal - 8

Accountant - 7

Financial Services - 7

Landscaping - 5

Cleaning - 4

Construction - 4

Roofing - 4

Tradesmen - 4

Locksmiths - 2

Source

For the median industry calls, the results can range from terrible to amazing. The goal with actively managing your listing though is to make the top 10-20% and grab so many of the calls you want, that you have no choice but to thrive.

What results can you expect?

Well... That depends on your location and your competition.

Typically 3-6 months is a decent timeline for positive results in most competitive cities.

Here are some of the annual results for Joy's clients.

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"The process to arrive at this marketing execution is pretty awesome - very surprising consumer psychology!"

- Tim Fung, CEO of Airtasker

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